سياسة الخصوصية

Thank you for visiting us at McDonalds.com.hk. At McDonald's®, we strive to do everything we can to respect the trust our customers have in our brand and our commitment to protect your privacy is no exception. We are committed to protecting and safeguarding consumer privacy, especially for children.

Thanks again for visiting our web site and for placing your trust in McDonald's.

McDonald's Privacy Policy

McDonald's Restaurants (Hong Kong) Limited ("McDonald's") is pleased to provide information on our privacy policy. Please be assured that McDonald's uses its best efforts to protect the privacy of visitors to this web site.

Types of Information We Collect and How It Is Used

McDonald's only gathers personal information, including but not limited to, first and last names, phone numbers, addresses and email addresses, when voluntarily submitted by you. Personal information collected from you will only be used for the purposes for which it is collected and for other directly related purposes, including but not limited to, (a) obtaining your feedback and handling your enquiry on our web sites, applications software for mobile devices, products and services; (b) entering you in any of our contests or sweepstakes; (c) processing your orders and payments; (d) verification of identity and updating our records; (e) generating surveys on user traffic; and (f) for direct marketing purposes by providing you with news update on our products, services and promotional events or other marketing materials or information such as discount coupons ("direct marketing").

We may not use your personal information, including your name and contact details, in direct marketing unless we have received your consent (which includes an indication of no objection). By your submission of your personal information for the purposes for which it is collected, it indicates that you have read and understood this privacy policy and you are consenting to our collection and use of your personal information in association with all purposes described in this policy. If you do not want us to use your personal information in direct marketing or elect not to receive marketing materials or information from us, please let us know by contacting us at the email or postal address listed at the end of this policy and we will desist.

Sharing of Personal Information

McDonald's may share personal information within the McDonald's Family. The McDonald's Family includes McDonald's Corporation, its subsidiaries, affiliates and franchisees. Any use of personal information by the McDonald's Family will comply with this policy. We may provide your personal information, including your name and contact details, to entities of the McDonald's Family in direct marketing, and we may not do so unless we have received your consent. If you do not want us to provide your personal information to the McDonald's Family for direct marketing purposes, please let us know by contacting us at the email or postal address listed at the end of this policy and we will desist.

Companies may be engaged by McDonald's may engage companies outside the McDonald's Family to perform a variety of functions, such as, fulfilling orders, assisting with promotions and market surveys, providing technical services for our web sites and applications software, etc. These companies may have to be provided with access to personal information collected by McDonald's to perform such functions. However, these companies may only use such personal information for the purpose of performing that function and may not use it for any other purpose.

McDonald's may share or need to transfer personal information to entities of the McDonald's Family or companies engaged by McDonald's to perform the functions described above, which are located in countries or jurisdictions outside of Hong Kong. The laws governing data protection in these countries or jurisdictions may differ from the laws in Hong Kong. McDonald's will comply with the laws of Hong Kong on data protection to ensure that similar and/or comparable standards for data protection under these laws are maintained by the overseas entities of the McDonald's Family and overseas companies which are recipient of your personal data. By your voluntary submission of personal information to us, you are consenting to the disclosure, transfer and use of your personal information outside of Hong Kong for the purposes described in this policy.

McDonald's does not sell, transfer or disclose personal information to third parties outside the McDonald's Family save as mentioned above. However, with your permission, we will, on occasion send marketing materials on behalf of our business partners on their products or services which may be of interest to you. You will be asked if you wish to receive marketing materials from these McDonald's business partners. If you elect to receive such marketing materials, McDonald's will not share your personal information with such partners but will rather send a communication to you on behalf of such partners.

McDonald's reserves the right to use or disclose any information as needed to satisfy any law, regulation or legal request, to protect the integrity of the site, to fulfill your requests, or to cooperate in any law enforcement investigation or an investigation on a matter of public safety.

Our Privacy Policy Regarding Children

McDonald's is very conscious of privacy issues. We are proud of our longtime commitment to our customers. We are especially careful in any communications with one of our most treasured customers – children.

On our web sites, we may offer many features, such as games and coloring books, which do not require children to provide any personal information. We collect only limited personal information from children of age 12 or under (such as their email addresses) to respond to their online requests. For example, we may collect a child's email address in order to send the child a screen saver, but we will promptly delete the email address from our system thereafter. Or, we may collect a child's email address in order to enter the child in sweepstakes. We may also ask a child to provide an email address of his/her parent so we can notify the parent or seek consent. We will not collect more detailed information from any child of age 12 or younger, such as postal address or telephone number, without the consent of his/her parent or guardian. McDonald's will not condition a child's participation in any online activity on the child's disclosure of more personal information than is reasonably necessary to participate in that activity.

Personal information collected from children is used solely by McDonald's or other entities that provide McDonald's with technical, fulfillment or other services to McDonald's. For example, such entities may provide services, such as, improving our web sites, fulfilling requests or administering sweepstakes. Personal information so collected is not sold or transferred to third parties.

We urge parents to regularly monitor and supervise their children's on-line activities.

Access

You are in control of all personal information you provide to us. If at any time, you would like to review, correct or change the personal information we have on you or your child, or to change your preferences for contacts from us or on behalf of our business partners, you may let us know by submitting an information request form as provided below or contacting us at the email or postal address listed at the end of this policy.

In order to review any personal information we have about you or to ask us to delete that information or to stop further use of the information, please submit this information request form. (See attached Privacy Information Request Form.)

In order to review any personal information we have about your child or to ask us to delete that information or to stop further use of the information, please submit this information request form. (See attached Child Privacy Information Request Form.)

Cookies

"Cookies" are pieces of information that a web site transfers to an individual's hard drive for record-keeping purposes. Cookies allow the web site to remember important information that will make your use of the site more convenient. Like most web sites, McDonald's uses cookies for a variety of purposes in order to improve your online experience. For example, we track the total number of visitors to our site on an anonymous aggregate basis. We may also employ cookies so that we remember you when you return to the site, to keep track of the items in your shopping cart if you purchase merchandise online, to administer certain contests and sweepstakes and to help customize your McDonald's web experience. We may associate personal information with a cookie file in those instances.

Use the options in your web browser if you do not wish to receive a cookie or if you wish to set your browser to notify you when you receive a cookie. Click on the "Help" section of your browser to learn how to change your cookie preferences. If you disable all cookies, you may not be able to take advantage of all the features of our web site.

Links to Other Sites

We may offer links to sites that are not operated by McDonald's. If you visit one of these linked sites, you should review their privacy and other policies. We are not responsible for the policies and practices of other companies and any information you submit to those companies is subject to their privacy policies.

Other McDonald's Web Sites

All McDonald's web sites operated by McDonald's Corporation will adhere to this privacy policy. The policies of some McDonald's sites may vary, however, because of local customs, practices or laws or due to circumstances unique to that site. In all cases, however, sites operated by McDonald's Corporation will honor the commitments to our customers set forth in this policy regarding the collection and use of personal information.

Franchisee Web Sites

Many McDonald's restaurants outside of Hong Kong are owned and operated by franchisees, who are independent businessmen and women. Some franchisees also operate web sites. In many cases, franchisee sites follow this privacy policy. However, please review the privacy policy of each site to determine the privacy policies of that site.

Changes to our Privacy Policy

This privacy policy is updated as of April 2013. From time to time, it may be necessary for McDonald's to update this policy. If we update our policy, we will post the updated version here, so we suggest that you check here periodically for the most up-to-date version of our privacy policy. Rest assured, however, that any changes will not be applied retrospectively and will not alter how we handle information collected earlier.

The English version of this policy shall prevail in case of any discrepancies between the English and Chinese versions.

How to Contact Us

If you have any questions regarding McDonald's Privacy Policy, please contact us at:

McDonald's Restaurants (Hong Kong) Limited

36/F, Dorset House, Taikoo Place,
979 King's Road
Quarry Bay, Hong Kong

(852) 2880 7300